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Curso de Inglés Especializado:
  Marketing y Comunicación (100% Online)

Programa

El curso está formado por doce unidades. En cada una de ellas se trabajará:

  • Estructuras gramaticales diseñadas para lograr los objetivos de aprendizaje
  • Vocabulario y frases, enfatizando aspectos idiosincrásicos del inglés como los verbos compuestos y el uso de acrónimos
  • Conversaciones y otras formas de audio para desarrollar la comprensión auditiva
  • Pronunciación, enfatizando puntos de especial dificultad para hispanohablantes
  • Consejos didácticos para maximizar el aprendizaje del alumno
  • Prueba de repaso

 

¿Tienes claro a qué nivel del curso inscribirte?

 

Test de Nivel Orientativo

 

Programa del Nivel Básico (A1 – A2 del Marco de Referencia Europeo)

 

Part 1. How to introduce yourself and how to represent your company.

  • Unit 01. Introducing Yourself and Describing Your Job.
  • Unit 02. Presenting your company and department.
  • Unit 03. Building rapport with a new client.

Part 2. The client is always right?

  • Unit 04. Giving a tour of the site.
  • Unit 05. Making an appointment with a potential client.
  • Unit 06. Responding to a call from a client.

Part 3. Marketing: you are what you own.

  • Unit 07. Organizing a conference to present a new product.
  • Unit 08. Launching a new product on the market.
  • Unit 09. Outlining a marketing plan.

Part 4. Searching for other markets: the rules of the game.

  • Unit 10. Defining target markets.
  • Unit 11. Understanding the competition.
  • Unit 12. Keys to success.

 

Programa del Nivel Intermedio (B1 – B2 del Marco de Referencia Europeo)

 

Part 1. In good company: contacting with suppliers.

  • Unit 01. Contacting a supplier by phone.
  • Unit 02. Changing/cancelling an order.
  • Unit 03. Making an order from a new supplier.

Part 2. Sell, sell and sell…

  • Unit 04. Conducting an Audit of your Supplier’s Company.
  • Unit 05. Sales: Outlining Performance.
  • Unit 06. Sales: Presenting a Forecast.

Part 3. An open mind, an expanding business.

  • Unit 07. Prospecting: finding new clients.
  • Unit 08. Making a sales pitch.
  • Unit 09. Opening a negotiation.

Part 4. Shall we close the deal?

  • Unit 10. Presenting your offer.
  • Unit 11. Bargaining.
  • Unit 12. Closing a negotiation.

 

Programa del Nivel Avanzado (C1 – C2 del Marco de Referencia Europeo)

 

Part 1. Advertising campaigns: don’t get left behind, advertise!

  • Unit 01. Presenting an Advertising Campaign.
  • Unit 02. Presenting Visuals for an Advertising Campaign.
  • Unit 03. Advertising: Questions and Answers; Concluding a Presentation.
  • Unit 04. Advertising: Debating Ideas Effectively.

Part 2. Know the market before selling your product.

  • Unit 05. Market Strategy: Opening a Meeting.
  • Unit 06. Market Strategy: Defining Timeline, Target Market and Action Plan.
  • Unit 07. Market Strategy: Delegating Tasks to your Team.
  • Unit 08. Market Research: Reviewing Surveys.

Part 3. Connect with your clients: Social Media and Online Marketing.

  • Unit 09. Presenting a Pie Chart or Graph to describe Market Distribution.
  • Unit 10. Summarizing a Recent Market Research Project.
  • Unit 11. Graphic Design for Online Marketing.
  • Unit 12. Social Networking to Market your Product and Concepts.