Programa

El curso está formado por doce unidades. En cada una de ellas se trabajará:

• Estructuras gramaticales diseñadas para lograr los objetivos de aprendizaje
• Vocabulario y frases, enfatizando aspectos idiosincrásicos del inglés como los verbos compuestos y el uso de acrónimos
• Conversaciones y otras formas de audio para desarrollar la comprensión auditiva
• Pronunciación, enfatizando puntos de especial dificultad para hispanohablantes
• Consejos didácticos para maximizar el aprendizaje del alumno
• Prueba de repaso

¿Tienes claro a qué nivel del curso inscribirte?

Programa del Nivel Básico (A1 – A2 del Marco de Referencia Europeo)

Part 1. How to introduce yourself and how to represent your company.

• Unit 01. Introducing Yourself and Describing Your Job.
• Unit 02. Presenting your company and department.
• Unit 03. Building rapport with a new client.

Part 2. The client is always right?

• Unit 04. Giving a tour of the site.
• Unit 05. Making an appointment with a potential client.
• Unit 06. Responding to a call from a client.

Part 3. Marketing: you are what you own.

• Unit 07. Organizing a conference to present a new product.
• Unit 08. Launching a new product on the market.
• Unit 09. Outlining a marketing plan.

Part 4. Searching for other markets: the rules of the game.

• Unit 10. Defining target markets.
• Unit 11. Understanding the competition.
• Unit 12. Keys to success.

Programa del Nivel Intermedio (B1 – B2 del Marco de Referencia Europeo)

Part 1. In good company: contacting with suppliers.

• Unit 01. Contacting a supplier by phone.
• Unit 02. Changing/cancelling an order.
• Unit 03. Making an order from a new supplier.

Part 2. Sell, sell and sell…

• Unit 04. Conducting an Audit of your Supplier’s Company.
• Unit 05. Sales: Outlining Performance.
• Unit 06. Sales: Presenting a Forecast.

Part 3. An open mind, an expanding business.

• Unit 07. Prospecting: finding new clients.
• Unit 08. Making a sales pitch.
• Unit 09. Opening a negotiation.

Part 4. Shall we close the deal?

• Unit 10. Presenting your offer.
• Unit 11. Bargaining.
• Unit 12. Closing a negotiation.

Programa del Nivel Avanzado (C1 – C2 del Marco de Referencia Europeo)

Part 1. Advertising campaigns: don’t get left behind, advertise!

• Unit 01. Presenting an Advertising Campaign.
• Unit 02. Presenting Visuals for an Advertising Campaign.
• Unit 03. Advertising: Questions and Answers; Concluding a Presentation.
• Unit 04. Advertising: Debating Ideas Effectively.

Part 2. Know the market before selling your product.

• Unit 05. Market Strategy: Opening a Meeting.
• Unit 06. Market Strategy: Defining Timeline, Target Market and Action Plan.
• Unit 07. Market Strategy: Delegating Tasks to your Team.
• Unit 08. Market Research: Reviewing Surveys.

Part 3. Connect with your clients: Social Media and Online Marketing.

• Unit 09. Presenting a Pie Chart or Graph to describe Market Distribution.
• Unit 10. Summarizing a Recent Market Research Project.
• Unit 11. Graphic Design for Online Marketing.
• Unit 12. Social Networking to Market your Product and Concepts.